Solution Selling

With a sudden depature from the general focus on Ideology today's post will be about the art of asking manipulative questions.

I picked up some very useful skills in 'solution selling' which I would like to deliniate here.

Firstly, the skill of open and closed questions.

Put simply, the distinction is that an open question usually beings with a how, what, why, when, where and a closed questions ends with a Yes/No.

This is an excellent tool to control and direct a conversation.

The Second function of solution selling come in four types of questions:

There are situation questions, which are generally questions about a person' s current situation (usually boring to them as their answers are nothing new to them).

There are problem questions - which are questions that identify problems/difficulties/dissatisfactions that a person may have in their existing situation - it's important to accurately identify whether the answers a person gives about their problems are merely the symptoms, or the root causes of their problem.

Then there are the really manipulative questions - The implication questions.

These questions ask a person about the consequences or effects of a person's problems. What they effectively do is create a greater need for the solution you want to offer.

And finally there are the Need-payoff questions - which basically begin with an if and end in your solution.


Do you find yourself reading alot of Blogs with pointless content?

Is your time being wasted with content that doesn't benefit you in anyway?

How much time do you spend procastinating reading pointless crap on the net?

If I were to tell you about a Blog called NoFace, that specialises in providing well thought-out, structured and educational content, would such a site allow you to be more productive with your time on the net?

I thought so too.